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Why did Jennifer Lawrence start mes°?Updated 7 days ago

It started with a TED Talk. Jen came across a talk by Jasmina Aganovic, founder of Arcaea, about how biology could transform beauty. She tracked Jasmina down and convinced her to build something different together.

"Somewhere along the way, beauty stopped fitting into our lives and started asking our lives to fit around it," says Jennifer Lawrence, founder of mes°. "We started mes° because we believe beauty should fit into your life, not the other way around."

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