Do I apply the mask to wet or dry hair?Updated 9 hours ago

Dry. The Multitask Repair Mask is specifically formulated for dry hair, not wet hair. Applying it before shampooing allows our lipid-rich formula to coat strands directly, without water getting in the way. Leave it on for as little as five minutes or as long as overnight, then shampoo as usual.

Want a glossy wet look? It doubles as a styler, worn loose or slicked back.